The Forus App platform is an innovative mobility service consolidating diverse transportation solutions, including ride-hailing, car rental, and e-scooters, into one convenient application, offering user flexibility and efficient travel options.
Task
The goal is to create a website that would provide comprehensive information about the application's advantages, capabilities, services, campaigns, and vision and mission. This information should emphasize the app's unique features, its expansive service range across multiple countries, and its commitment to creating a value-driven community.
Research and Analysis Stage
Target Audience
The primary target audience of Forus App includes users who need convenient and affordable transportation solutions, drivers looking for flexible working conditions, and business partners interested in mobility collaborations. These users value convenience, safety, and accessibility
Competitor Analysis
The main competitors of Forus App are international and local mobility platforms such as Uber, Bolt, Lyft, Careem, and InDrive. Before the redesign, the Forus App website was limited in functionality and had an outdated appearance, including the use of Google Forms for driver registration, which negatively affected user experience. Key reasons for the redesign included the need to create a user-friendly interface, simplify information access, emphasize the platform's advantages, and replace Google Forms with new integrated registration forms. Competitor analysis revealed the need to highlight unique features, such as the token program, and emphasize safety and transparency.
User Personas
To ensure the Forus App website meets the needs of its users, we developed user personas to represent different segments of our audience. These personas help us understand user motivations, preferences, and pain points, ensuring our design decisions are user-centered and effective.
Sitemap Creation
Develop a detailed sitemap that defines the website's structure. According to the provided sitemap, the website will include sections such as US Tokens, Drivers, Services, Business, and About Us, as well as campaign landing pages and internal pages. This will ensure that users can easily find the information they need.
Wireframes
The logo reflects professionalism, innovation, and growth. It combines key visual elements: an accounting invoice, a coin, and a lime shape to represent finance and innovation. The logo's adaptability across different backgrounds ensures versatility.
Visual Design
Use the provided colors, typography, and visual elements. The color palette will be used consistently to create a visually appealing and cohesive brand.
Design System
Develop a design system to ensure consistency across the entire website, with reusable components such as buttons, icons, and cards. The design should take into account the features of the WordPress platform so that the developed components can be easily integrated and used in this CMS. Over 60 icons were also created as part of the design system, ensuring a unified visual style for the website.
Grid
The website utilizes a 12-column grid on desktop, a 6-column grid on tablets, and a 4-column grid on mobile devices. This ensures a consistent and flexible layout across all screen sizes.
